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Volume 2 - 2nd Edition, February 2009
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FROM THE EDITOR
Pauline Raina
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Hello dear friends,
Great to be here and greet you once again :-)
Trust your month of January went swell, and you are all geared up to
face another month of challenges with vigor, determination and most
of all PASSION !!.
I am so pleased with the feedback I received for our January
edition, I've published some of them here. As you can see Bogdan's
write and Joe's thoughts really did what it meant too…Alain was even
inspired to start a forum http://community.adlandpro.com/forums/thread/1189208.aspx
on this topic by Bogdan. Wow, I am beyond happy when I see our
newsletter doing exactly as its intended to. Thank you Bogdan & Joe
for sharing your heart and thoughts with us. Thank you friends for
your feedback, its always nice to hear from you. Keep them coming,
our growth as a newsletter depends on it so you see you can make a
difference !
This month we have added 'INSIGHT'
and I hope you will find it inspiring too. Here we will be featuring
every month one of Adland's inspiring writers & personalities. We
feature our good friend NEIL
SPERLING, Neil needs no introduction he has been sharing much
with us from time to time and we welcome him as our FIRST Guest
writer in the series of INSIGHT !! Many members not so active in the
community but concentrating on serious business only, will find that
this will be a nice place to get to know another leading member who
not only is active but is also a serious marketer. Its fun to step out in the
community and mingle, find your own niche and enjoy some
lasting friendships in the process J
I see our Goodwill Ambassador has his inspiration back to write
again for us at length, Welcome back John so good to have you
back in action again here in the community!! And Joe your write
never fails to produce smiles if not LOL's !!! Thank you
for adding your something special here, I know many along with me
look forward to what you have to say next! Now don't we friends???
;-) Psssst…..don't say it here, email me and tell me what you think
OK?
Valentine hugz to all you special people out there, know that you
are appreciated for being part of this awesome community called
ADLANDPRO.
Stay loved & stay strong
See you in March,
Pauline Raina |
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MENTOR'S
MOMENT
Bogdan Fiedur
CEO Adlandpro
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How to
start your own business?
"I skate to where the puck is going to be, not where it has
been"
-Wayne Gretzky
In this article, you will learn how to start your
own business.
To make it easier for you, I’ll break down the
process into five steps. They are as
follows:
- Find a group of
people to become your targeted audience.
- Get to know your
targeted audience by asking them what they need.
- Develop
solutions that they need.
- Develop and
implement an effective sales process.
- Create and
administer support and a customer friendly follow up system that
encourages clients to purchase additional products.
As you have noticed, creating the product is not
first on the list. It is number three. This is because you need to
discover a target audience and develop solutions that they want
before you actually create the product. Unfortunately, many business
owners don’t know this. They start their enterprises by creating a
product first. This is problematic because by the time they develop
the final product, they have no money, no way to promote their
product and they struggle for years to find anyone that wants it.
They then quit because they can’t make a living.
So, now that you have an idea of why you should
implement the 5 step process, let’s discuss each step.
Find a group of people that will become your targeted audience.
Although this task sounds very difficult, it
actually isn’t. You can actually use two approaches to this problem.
They are as follows:
- Use somebody
else’s access to the easily targetable market.
- Create your own
target
The first approach is very quick but can be
costly. The second is not.
Which way is the right way to go?
My suggestion is that you utilize both approaches
if you have the financial means to do so. If you don’t, it may be
more advantageous to go the second route if you’re working on a
shoe-string budget.
For those that have the finances to utilize the
first approach, you should seek out mailing list brokers that can
provide you with suitable contacts for business ideas that you have
in mind. In essence, these brokers already have the information you
seek. They know who is within your target groups and for a fee; you
can have access to them.
Some questions to help you determine
your target market are:
- What sports or
games do they play?
- What radio
station do they listen to?
- What
associations and organizations are they members of?
- What newspapers,
magazines, and books do they read?
- Which church
they attend?
- What is their
native language and customs?
- What TV programs
do they watch?
Once you obtain answers to the above questions,
you can directly approach radio, magazine and publication
advertisers.
To help make it easier for you, here are some
links to some email brokers:
You can also access large groups of targeted customers using PPC
(Pay Per Click) advertising. The 3 biggest ones are provided by
Google, Yahoo and Microsoft. PPC advertising is topic on its own and
in order to utilize it, you will have to study it in depth. The
difference in understanding it properly can mean losing thousands of
dollars and have no any results or spending pennies and getting
paying customers.
Side note
I will be explaining building of your
own list and defining the market in feature articles to show you how
to do that if you have no money to pay for lists or PPC.
The next step is to develop a
solution that your targeted market is looking for. If you’re no
product designer, you simply have to find someone who has the
solution already and then buy it inexpensively from them.
Once you’ve done this, you must
develop and implement an effective sales process to deliver your
product to your targeted audience. The
important thing to remember is that your reputation is on the line
so you must always deliver it in a timely manner. You must also
ensure that you make it convenient for your targeted audience to
purchase your item. Therefore, you should accept checks and credit
cards. PayPal is a third party processor that comes highly
recommended..
Once the process is under way, you can provide
your solutions to many groups of people. This will help you build your list even further. The best way to
accomplish this is to provide your loyal customers with free
resources that might further assist them. You can also convert your
customers into affiliates who will be willing to resell your
products for commissions.
We’ll cover this in more detail later.
Lastly, you’ll need to create and
administer support and a customer friendly follow up system that
encourages clients to purchase additional products.
You can implement this when you satisfy the
initial needs of your target group. In fact, you’ll likely find that
add-on product ideas simply flow to you. By consistently following
up and offering discounts and bonuses, you’ll introduce your
customers to newer solutions and improve your profit margin. The
only thing you must remember is that any new solutions must meet
your targeted audience diverse needs.
Talk to you in next issue of BFA newsletter.
Bogdan
Fiedur |
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C E N T E R S T A G E
2008 POETS OF THE MONTH
by Sara Blow
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Pauline Raina
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January 2008 POET OF THE MONTH
Pauline Raina
THE SPIRIT OF LOVE
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February 2008 POET OF THE MONTH
Michael Derowin
KNOWING EACH OTHER
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March 2008 POET OF THE MONTH
Kari Shinal
TIME
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Sara Blow
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April 2008 POET OF THE MONTH
Sara Blow
APRIL
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May 2008 POET OF THE MONTH
Joe Downing
A DABBLE WITH TRAVEL
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Adelina Ghita
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June 2008 POET OF THE MONTH
Adelina Ghita
NOT ENOUGH TIME FOR LOVE
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Branka Babic
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July 2008 POET OF THE MONTH
Branka Babic
ON MY JOURNEY TO THE PROMISED LAND
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Nick Grimshawe
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August 2008 POET OF THE MONTH
Nick Grimshawe
TOUCHING
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Mattias Kroon
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September 2008 POET OF THE MONTH
Mattias Kroon
ASK THE MIRROR
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Terry
Gorley
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October 2008 POET OF THE MONTH
Terry Gorley
GRATITUDE
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Shirley
Caron
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November 2008 POET OF THE MONTH
Shirley Caron
PRAY FOR PEACE ON EARTH
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Forrest Weekley
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December 2008 POET OF THE MONTH
Forrest Weekley
THE SPIRIT OF LOVE
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Your Vote
Matters To Someone, Please Vote!
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Best Forum Award Poll
March 2009
Voting ends February 27, 2009
VOTE HERE
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FROM THE
DESK OF
OUR GOODWILL AMBASSADOR
John R.
Sanchez
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Relationships
(A
happy, healthy, and successful life in your personal world and in
your community)
About a year ago I
left the community for some rest and to pursue other ventures. In
that time I read some interesting and enlightening books. The ones I
particularly enjoyed the most were the ones on Philosophy,
Psychology, and Religions. From those books I learned some knew
things and confirmed some things I already knew.
Before I left the
community I came up with a thought that I used in my signature of
most of my posts that I made throughout the community. That thought
or idea (which also happens to be my motto as well) is:
“Out of the abundance of your mind come the manifestations in your
life”
What does that
mean? Hmmm! How about we come back to that after I tell you what
conclusion I’ve come to in what it takes to live a happy, healthy,
and successful life…
Before I left the
community I did a forum on the Golden Rule which is, “Do unto others
as you would have them to unto you”. In that forum I showed how that
rule can be found in almost every Religion that exist, it is just
worded a little different in each religion but basically the same
principle is taught. Striving to live by this principle alone would
ensure not only a better life, but a more healthy and happy life.
The type of relationships we have with our family, co-workers, and
members of a community will in part determine the quality of the
life we live. Living the ‘Good Life’ is not first and foremost about
acquiring power, materials things, or a particular status; it’s not
about living a life in self-indulgent excess.
Stepping on everyone along the way to attain these things will lead
to a life of strife, stress, and a long list of enemies. Yes we
should have goals and strive to reach those goals but not at the
expense of others and not at the price of spending less time with
our loved ones whether it be family or friends. You don’t even have
to be religious to live a half decent life, even the greatest
philosophers teach their version of the Golden Rule, and even your
average psychologist will explain to you that your mental health
will benefit greatly from healthy relationships.
Now what did I
mean by, “Out of the abundance of your mind come the manifestations
in your life”? Well basically, what you harbor in your mind will
manifest in your every day life. If your thoughts are always of
hate, resentment, envy, etc., then in life you will be surrounded
with those things. Hate produces hate, ‘what goes around comes
around’. Your less likely to be truly successful (success that
counts or is worthwhile) with a negative attitude or negative
personality. A positive attitude and healthy thoughts will lead to
more a fulfilling and rewarding life.
This reminds me of
another quote of mine, “If you believe in yourself then others will
begin to believe in you and it is then that doors will begin to open
for you!”, this is a healthy thought and just a small example of
what you should have an abundance of in your mind. With that I leave
you and bid you a good day!
Love and
blessings,
John Sanchez
Adlandpro's Goodwill Ambassador
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BFA's
AWARD OF APPRECIATION
Messenger
of Hope
for
February 2009
AWARD
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Profile
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Donna Zuehl
Fibromyalgia Support
Discussion of fibromyalgia syndrome. Symptoms, possible causes,
treatments, lifestyle changes, emotional support, medications,
resources, and anything else related to fibromyalgia.
Visit Donna's Forum Here
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INSIGHTS
We will have a monthly guest writer from Adland
sharing their thoughts and insights with us.
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Profile
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Neil
Sperling
Neil is an experienced coach, mentor
trainer. His background also includes sales and marketing.
He is currently self employed building his team of leaders
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Delayed Gratification
In today’s fast paced world there is a need for mankind to once
again pay attention to a principle of success that is often
overlooked and misunderstood. We want everything yesterday rather
than today or tomorrow. We have slipped into the mind set of wanting
things before we save for them. This over all mindset has created a
huge burden on society. We are buying things on credit without
thought. We look for immediate success from our business efforts,
and if something does not work immediately we jump from one program
to another, never getting the results possible from consistent
effort.
The solution to this global mess, is much simpler than you may
think. We need to once again plug into the principle of delayed
gratification. Much like growing a garden. First the garden plot
must be chosen so the right amount of sunlight will shine on the
plants. The soil has to be prepared for
planting, the seeds carefully planted in the manner required for the
type of seed. The proper amount of water must be given along with
some basic fertilizer to feed the tiny seeds as they germinate and
grow into healthy plants. Weeds must be kept under control and then
we wait. Every crop takes time before we can harvest. Some plants
grow quickly and we can harvest in just a few weeks or months where
others, such as the Teak Tree, take 75 years or more before they can
harvested.
Growing relationships for love or for business, gaining personal
knowledge and skills as well as building your business venture, all
follow the same principle. We have to take into account all the same
steps as planting a garden.
For the purpose of the rest of this article lets look at just your
business.
First we need to choose our garden plot.
Your garden plot will be where you will place your marketing efforts
to develop your business. Some of your plot will be on line
communities and some may also have off line areas to market to build
your business.
As with planting a garden, one has to be careful not to have too
many garden plots to manage. If you spread your activities to too
many places, the weeds will crowd out your activities. There simply
is only so many hours in a day and when the weeds start growing and
you have no time, your business wont grow but the weeds will.
Second we need to prepare the soil. Develop
both long term and short term action steps that will start your
business growth.
Third we now kick in advertising and marketing
actions. Pay close attention to the results and gradually
change your marketing strategies when needed. Learn better ad
writing skills. Learn to use more technology where and when it fits
your business and your overall plan. This is the fertilization to
your garden.
Fourth we need to stop spending time where results
are not bringing you business growth. This may be hard, as it
is so easy to play and do the things we enjoy doing. However if
those actions do not add to your business growth they are wasting
time and weeds are sure to choke out your business growth. This is
the time to pull weed.
Fifth - Water and fertilize as needed.
Advertise, promote and explore new business generating tools. Be
careful though, you do not want to spread yourself to thin and have
too many activities on your plate. If you get so busy doing, the
weeds and harmful insects will ruin your harvest, even though your
garden may be growing nicely. Care and attention needs to ALWAYS be
part of the process right up through harvest.
Sixth - Wait. Watch. Monitor. This is a time
to slow down and manage a little. Tighten up your advertising costs,
both in time and money. Train staff and associates, hire more when
needed. Just remember, top heavy management always makes for less
effective actions but too little management will result in crop
failure.
Seventh - Begin the harvest process. Believe
it or not, here danger is lurking. Some times we have such a huge
return from our business that we think we hit the jack pot and we
spend our harvested returns without putting away for next years bad
weather or crop failures. Also, as we harvest, we need to realize
that harvest is the time to begin preparing the soil for next years
crop. The world is in a constant state of change, and thus the type
of crop we harvested and profited from this year may not be
marketable next year. Plus if we ruin the garden plot during
harvest, next year will be a total flop.
All this takes time and effort. We must pay attention to the fact
that gratification for a bountiful harvest takes time. There is
always a delay between the idea, and actually living the dream. It
is impossible to achieve instant gratification as is clearly seen
from the seven steps above. We need to get back to the roots of life
and practice the art of delayed gratification. No more spending
before we save, no more program hopping and stop the freebie
mentality. The attitude of "I want it all now for nothing" has to
stop.
Delayed gratification is the way life is!
Love Light and Laughter
Neil Sperling
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BEING
ACTIVE IN THE COMMUNITY
Joe
Downing
Lead Design and Content Manager
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"From Your Valentine,"
Have you ever heard the story about how Valentine's Day began?
I just adore the story. Since it is February, I'll share a
condensed version of it with you.
One of the more popular legends claims that St. Valentine was a
Catholic bishop during the reign of Claudius II in Rome.
Claudius was in a big push to expand the Roman empire which required
many soldiers. Because of Claudius's belief that non-married
men made better soldiers than married men with families, he forbade
men in his empire to marry. Valentine did not agree with
this law and secretly performed marriages for young couples who came
to see him. Eventually Claudius found out and threw Valentine
into prison.
While in prison, Valentine fell in love with the jailer's blind
daughter. The legend goes on to claim that because of his
faith and the love for the girl, she was miraculously cured of her
blindness. On February 14th, 269 A.D., Valentine was beheaded
at the order of Claudius II, but had left a farewell note to the
jailer's daughter signed, "From Your Valentine,".
This may sound a bit weird to you, but every time I read this story
I have to wonder what the rest of the farewell note said. (I
was just informed that it must have contained heartfelt words of
love... of which I know nothing about. LOL!!! And I
retorted back that it probably had nothing to do with flowers and
chocolate either. Ah... Valentine's Day today! :)
All I know is Valentine's Day is about showing those special people
how much they mean to you. Yes, even giving chocolate and
flowers is a way to make some feel special, but they aren't the only
way. I can think of many ways! But for the sake of our
community, can you think of a way to make someone feel special?
We have several forums that feature individuals that require
nominations and/or votes. I can tell you that each time I have
been nominated for anything, I always feel special. So, let's
all watch for a forum that really makes a difference and remember to
nominate it for the next Best Forum Award. Right on?
Good!
And to just make it interesting, let's see how many of you will sign
off in the nominations... "From your Valentine,"
Valentine hugs,
Joe Downing
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"There are only two options regarding commitment.
You're either in or out.
There's no such thing as a life in-between."
-- Pat Riley
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Some
other forums of interest...
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LETTERS TO THE EDITOR
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Dear Pauline,
I have just read the Jan. BFA Newsletter and the only
thing I can say to you is it is good-good- good; in my
opinion, the best it could possibly be, both in contents
and presentation. And I absolutely love the colors.
Congratulations to you & Joe !
I also went to the page and voted.
Best Wishes,
Luis Miguel Goitizolo
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Hi girlfriend
Pauline!
Sweetie yes I do get this newsletter and I love the new
look, it is so professional and shows the growth and the
hard work that has gone into it. Keep up the good work,
kudos to you Joe n team !
Luv ya!
Joyce
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Hey Pauline,
I did think this January Edition more inviting than the
rest...the added background for initial "From the
Editor" much more eye catching/appealing.....and ...
"Center Stage" was very nice addition...added info and
visual interest.... always interesting to see different
people and hear from or about them. The
information Joe provides does keep interest... yes I
thought so...a person "will" follow through reading his
comments... they kept my attention.
This was an interesting addition. I hear you are
working on new format, and yes, while it's pretty good
now, more interesting layout and color might be nice.
But still...a nice paper now. Bogdan's section is
a Big Highlight! Very good information that offers
help to the reader! It keeps my attention very
well and inspires. Your comments also of interest as
people like to hear bits and pieces of what's going on!
All people don't know what's going on or the rules of
the games.
It's marvelous that there is monetary reward for
BFA...it provides incentive...very nice.....I wonder if
all people know? While other people's faces and
comments are of interest...what catches my attention and
keeps it most is the educational words like from Bogdan,
Joe, Sanchez, and Pauline....just a personal
opinion....these pieces "offer me" something substantial
that can be useful to me and these parts make this
letter worthwhile and looked forward to. Keep up the
good work.
Love
Kim
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Hi Pauline,
I received the Newsletter...
It is full of great things that I love... but, I was
particularly touched in this one by the article from
Bogdan about Passion.
Thanks for your great contribution,
With Friendship,
Alain
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The January BFA
Newsletter is without a doubt the best one yet. They are
all outstanding, they just get better and better - THANK
YOU BFA team!
Hugs!
Judy
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Don't forget to send us
your links to forums that are designed to help function here
in Adland. You can include forums/threads that teach
how to do specific things like add a graphic, etc.
Hurry, first come first listed! :)
Question: Does anyone know what the background image
is on this page with the feet?
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IMPORTANT Best Forum Award LINKS
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