Volume 1 - 24th Edition, May 2012

 

 

  In This Issue of the Gazette:

  Editors Desk - Notes and comments from our Editor

  Sales & Marketing Tips - Latest tips and ideas.

  Center Stage - Featuring a new Guest every month.

  P.O.T.W. WINNERS The past month's Person of the Week Winners.

  Community Forums - Interesting or controversial community Forums

  Guest Article - Social Etiquette for Businesses Online   

 

  James Wright - Editor Adland Community Gazette

 

 

 

FROM THE EDITOR'S DESK


Hello Adlanders,


         According to the calendar, summer is not here yet, but by the heat waves being
generated, it seems this summer will be unusually hot. There is already a named
Tropical Depression in the Bermuda area just off the coast of NC, and hurricane
season has not officially started yet!

If any of you were fortunate enough to see the Solar Eclipse yesterday, it was quite
spectacular. A friend uploaded this pic and shared it yesterday, so I thought I'd share
it with you here. We also enjoyed the closest moon we've seen for awhile!

 

This month I've chosen to feature a friend and cohort from Adland who has blessed
our presence since November, 2006. Please welcome Sam Sunday to the Centerstage
this May. If you are not a friend of his, please stop by and invite him.

"Trust in the Lord with all your heart and don't depend on your own understanding. Put
the Lord first in everything you do and He will direct your life." -Proverbs 3:6 (TCW)

May God continue to bless you in all your endeavors.
 

Sincerely,

James Wright
 

 

(Back to to Top)

 

 

on of the Week Poll
POTW AWARD

 

NEW CANDIDATES

 

EVERY THURSDAY

 

VOTE HERE X

 

 

 

 

  Barry Scott - Adlandpro Client Support Specialist

  Sales and Marketing Tips

No One has a Fool Proof Ad


Try not to fall into the trap of believing that simply because you created an ad and you're honestly sure this is the best ad you have ever written, that it will work every where you place it. Far too often I have heard someone say "I have written a lot of ads and I know they work, there is something wrong with the site I placed it on".
 

An ad can work for a number of reasons, you may have a feel for what the clientele is searching for on those sites you are advertising on, the ad may have appeal to this particular membership or it could very well be well written and have it’s own appeal. Does this make it a great ad? Maybe, on the sites you have it displayed, but this does not mean the ad will work everywhere.
 

When you advertise on the internet, you do not set up the same ads and expect them all to work, you have to adjust based on what appeals to each site. Think of each classifieds, forums, membership or networking sites as their own market. Just because your ad was spectacular on one classified website does not mean it will work on all or any, it may work on some forum sites and only a couple networking sites but not on all. Honestly I have yet to see one ad have universal success.
 

My point is, for success you have to advertise in many different venues and you have to work hard to find each one that you feel will create the best chance for your success, but don’t stop there, make sure each ad is developed (usually over time) to succeed on each site and this may mean that the great ad you have on site A works, however it doesn’t work on Site B. Does this mean Site B Does not like what you are offering? The answer is yes, so don't throw away the market potential, change the ads until it becomes something they want.

Regards,
Barry Scott
Adlandpro Client Support
 

(Back to to Top)
 

Famous Quotes:

 

 

“There is no such thing as high returns without risk.”

 

 

-Gerry Schwartz 

 

 

  

CENTER STAGE

 

Please Welcome:

 

Sam Sunday

 

Hello friends,

I am Sam Sunday, known as SAMIPLUS in the net and from the West African Country
of Nigeria where I live and work as a consultant Petroleum Geoscientist. Though a

Geoscientist by profession with Bachelor degree in Geosciences, I have high interest in writing, publishing, photography, website building and internet marketing where possible (I am still learning online marketing and not comfortable yet).

I also enjoy making great friends, a little blogging once in a while, traveling, good jokes, inspiring stories, children, giving a helping hand to those in need and praising God.

I joined Adlandpro community on November 26, 2006 and have tried to remain active ever since. The community has offered me the best opportunity of meeting wonderful friends from all around the globe most of whom are endowed with streams of wisdom and I must confess I have benefited immensely from their wealth of experience.

What makes the community special are its provision of free marketing platform for members and the offer of free forums where active members can recreate and showcase their talents or interest in the internet. I always say, if you like freedom of social networking with a difference, your best bet is ALP; it is a community of special people!

My forum – Inspirations of Samiplus won the best forum Award for 2007 and you are
invited to join us.

Forum Link:
http://community.adlandpro.com/forums/forum/21030/InspirationsofSamiplus.aspx?flag=4379samiplus
I have won the POTW as below:
POTW Awards:
POTW #105 (29-07-2007)
POTW #195 (24-06-2009)
Please also visit my website at www.samiplus.com 

Finally, my appreciation to Bogdan Fiedur for the creation of ALP and James Wright
for this opportunity once again to introduce myself to the growing number of ALP Community.


Thank you.
Sam Sunday.
www.samiplus.com
 

 

img2

img2

img2

img2

Roger Bjornerud

Geketa Holman Michael Caron

Dennis Clairmont

324TH POTW 323RD POTW 322ND POTW 321ST POTW
I live in Norway with my wife and 2 of my children.
My third child moved to her boyfriend in Stavanger. I am a helpful person.
If I can help you with something, I will.
I often say that my midde name is service. ;) I tried to help an old man off the train with his luggage today.
Fortunately I...
I am a wife, mother and stay at home mom . I have home schooled all my children while working in a home based business for the past few years. I love being at home teaching my kids and making money doing something I truly love. I have always believed that you can have... Hello,  I live in Indianapolis, Indiana with my beautiful and talented wife Shirley. I have a lot of wonderful friends at AdlandPro Community and I am always open to accept new friends. I am 68, body parts fall off often but I keep Super Glue Handy....

Hello Everyone Dennis Clairmont here From Beautiful Nova Scotia Canada Where the whales play and the fishing is the best in canada. To start off I worked all through Canada and in the USA in my younger days I was no angel....

(Back to to Top)

INTERESTING - BUSY -

 

CONTROVERSY

 

COMMUNITY FORUMS

  ** Forum Informum - Feedback for Adland Communityand..

 

  ** ** ** ** ** Attitude is Everything

 

  ** Humor, Friendship, Romance and Inspiration

 

** Everything is Open for Discussion - Let's Talk in the...

 

  ** Cosmic Religion and the New Age**

POTW

Adlandpro Learning Center by Mark Dewey.  The AdlandPro Learning Center offers  Computer Help, Computer Tips and Learning Center For all AdlandPro members. Now Open is a new interacting Chess Game. It will be a learning experience for all. This is an interesting forum in that it offers assistance as well as activities. It is a newer forum that is a work in progress, but it is active and well run and can offer some great technical insight. So please check it out.

(Back to to Top)


Social Etiquette For Businesses Online

by Danica Jones

Etiquette is something the majority of Americans grow up learning from their parents. Socially acceptable behavior is generally expected of people when we interact on a day-to-day basis, but what about the internet? The internet is notorious for being a breeding ground for what internet die-hards call "flame wars" or "trolling" - situations where anonymous (or known) internet users will just stir the pot to get a rise out of a community or online presence. As a business owner, this is a very real possibility, even with the internet becoming even more personal as Google and other search engines work to create even more authentic search and authentic online results.

On the other end of this, businesses are even more likely to sink their own ships by responding to unhappy customers inappropriately, or simply by not responding at all to a customer complaint. While there is no way to predict when an angry customer will pay you a visit (short of providing 100% stellar service, which is a challenge in itself), there are ways to respond to help your business keep a positive image in the public eye.

Establish company-wide social media protocol to prevent inappropriate posts.

It happens to the best of us. You write something raunchy, hit send, and then sit back in horror as you realize you've a) sent the message to your entire contact list, b) Tweeted as your company, transmitting your post-work shenanigans to the entire company audience, or c) posted news in haste that turns out to be false or in poor taste. Oops! Or maybe you start out your social networking approach by spamming everyone you can find, telling them to buy your product - also in poor taste, and hard to recover from.

Your company may want to, at the very least, hire a social media consultant to give you some basic protocol for how to communicate with your audience. Social media is just that - being social with your audience - and saying or sharing inappropriately can have the same effects that it does in the real world...rejection. Have a plan, and make sure each of your employees understands your company stance on social. It's great to have employees getting social, but if they're also into posting about that wild week in Cancun they just had with a complete stranger, you may want to make sure they understand how account privacy settings work, and make sure the platforms they post from as the company are kept separate from their personal accounts.

Concerned about the online reputation of your company team members? Do a quick Google and make sure everyone is upholding a positive online presence. If there are team members making disparaging remarks about your company, you may want to evaluate both their level of commitment and your level of employee care to make sure everyone is satisfied. This gives your employees a chance to correct the situation as much as it gives your company a chance to see what you can do better to keep employees happy and productive.

Don't be rude! Even if the customer started it!

Customers are unpredictable. Even the highest level of quality is bound to have a rusted silver lining for some customers who simply cannot be pleased. And we all have a bad day or two, when we're just not up to delivering the best service. Customers use social media to reach out and share about these negative experiences - sometimes more often than they share about the positive experiences. They're not always polite about it, either, using your Facebook page or Twitter handle to rant and rave about why they deserved better from you. However, no matter what the customer says, this is an opportunity to listen and see if you are able to resolve the situation and restore faith in your product or service.

This potential to rebuild a relationship is exactly why it is essential to never let a negative communication prompt you to respond in a negative tone. Instead, read the post, share the post with your team, find out what really happened, and then respond immediately to let the customer know you are listening and that you care. Even if there is no immediate resolution, this says "we're here and trying to find a solution for you," and gives the customer a positive view of how your company handles negative situations. Is there something you can offer to the customer to help your apology seem sincere? If there is, providing that extra apology and going the extra mile can be a great way to patch up a weak customer relationship, giving your customer a reason to share your company in a positive light with others.

Once the problem has been solved, make a point to stay transparent.

Now that you've resolved the situation, make sure you stay transparent by keeping those situations open and available to all of your customers and audience. This part of netiquette is about maintaining a level of honesty and integrity that shows your audience that you're constantly working on making your business a better one. Honesty only helps you online, giving customers a view into your continuous efforts to provide a positive experience. Let's be honest - no company is perfect, and if a customer only sees glowing reviews, they may grow suspicious of what they're not seeing. Sharing everything gives customers a real insight into the humanity of your company and grows stronger customer relationships.

Etiquette and netiquette go hand in hand when it comes to customer service. Always think before you type, and take that extra few minutes to discuss a social dilemma so your company maintains its positive image online.

Danica Jones is the Social Media Director at Quantus Creative Internet Marketing, a tech start-up located in Tulsa, Oklahoma. Quantus Creative is proud to offer local talent careers that help boost our local economy while working to promote the local businesses Americans are creating nationwide. For more questions about how Quantus can optimize your online presence, call us at 918-794-2758 or visit http://www.quantuscreative.com today!

Article Source: http://EzineArticles.com/?expert=Danica_Jones 
   
 

(Back to to Top)