Volume 1 - 23rd Edition, April 2012

 
 

  In This Issue of the Gazette:

  Editors Desk - Notes and comments from our Editor

  Sales & Marketing Tips - Latest tips and ideas.

  Center Stage - Featuring a new Guest every month.

  P.O.T.W. WINNERS -  The past month's Person of the Week Winners.

  Community Forums - Interesting or controversial community Forums

  Guest Article - Small Business Profitability - The 3 Key Elements You Need To Focus On   

 

  James Wright - Editor Adland Community Gazette

 

 

 

FROM THE EDITOR'S DESK


 Hello Adlanders,


         They say April showers bring May Flowers, and unfortunately along with the flowers also come the weeds. Last weekend which was Easter, I spent several hours pulling weeds which had grown excessively tall, and the following two days I really felt my age...LOL

Talking about weeds and flowers, I thought I'd mention the parable of the sower. This is found in the 13th Chapter of Matthew.

"Once there was a man who went out to sow grain. As he scattered the seed in the field, some of it fell along the path, and the birds came and ate it up. Some of it fell on rocky ground, where there was little soil. The seeds soon sprouted, because the soil wasn't deep. But when the sun came up, it burned the young plants; and because the roots had not grown deep enough, the plants soon dried up. Some of the seed fell among thorn bushes, which grew up and choked the plants. But some seeds fell in good soil, and the plants bore grain: some had one hundred grains, others sixty, and others thirty."
 

Jesus explains the parable:
Those who hear the message about the Kingdom but do not understand it are like the seeds that fell along the path. The Evil One comes and snatches away what was sown in them. The seeds that fell on rocky ground stand for those who receive the message gladly as soon as they hear it. But it does not sink deep into them, and they don't last long. So when trouble or persecution comes because of the message, they give up at once. The
seeds that fell among thorn bushes stand for those who hear the message; but the worries about this life and the love for riches choke the message, and they don't bear fruit. And the seeds sown in the good soil stand for those who hear the message and understand it: they bear fruit, some as much as one hundred, others sixty, and others thirty."

The message I'd like to portray here is that we need to be careful where and how we sow our seeds. Let's attempt to let the seeds land on the good soil, so that our results can be productive, and those around us will see our fruits. Let us also maintain an attitude of gratitude, and then we will be like a magnet, attracting those around us.

This month I've chosen to feature a good friend who has been around the Adland Community for quite some time. Her name is Vessie Cottrell. Please welcome her, and invite her to be your friend if you have not already done so.

May you continue to be blessed in all your activities.
 

Sincerely,
James Wright
 

 

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EVERY THURSDAY

 

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  Barry Scott - Adlandpro Client Support Specialist

  Sales and Marketing Tips

 Five Tips on Creating Advertising that Works


1. Get the message out to your target audience. Your ad campaign should focus on what your niche market is looking for. Avoid creating an ad campaign that tries to attract everyone, stick to the market that will make purchases from you.
 

2. Branding your Product or Service. Your image is your name and/or logo! This is what your audience is looking for to identify you to them. Build and promote it, but most importantly be consistent with how you represent your image as this will build customer recognition and loyalty.
 

3. Free ads are great but paid ads are worth the cost. You have to spend money to make money. Like most things we do, if you have a financial investment in your advertising you will pay attention to the detail of your ads and what results they are getting. If it costs you nothing your less likely to invest your time into the ads for appearance or tracking the results.
 

4. Test drive your ads. If you are just starting out chances are good you do not have the money to hire a focus or marketing group to test your ads. However you can build your own ads and with the help of family and friends get feedback from them or you can even try it in a public place like a coffee shop, grocery store etc… you can ask a stranger but remember to keep it short as you will not have their attention for long.
 

5. Tracking your ads. The most important task of your advertising. If possible ask customers where they heard about you. If you have any statistics available to you from your advertisers (Online, Radio/TV or Print), use this to identify trends with sales and traffic. It can be tedious but it lets you know what you are doing right and what’s not working.
 

If you are still in need of help, please contact me and I will send out as much information as I can to assist you.
Regards,
Barry Scott
Adlandpro Client Support
 

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Famous Quotes:

"Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following?
The extra mile. "

-Gary Ryan Blair 

 

 

  

CENTER STAGE

 

Please Welcome:

 

Vessie Cottrell

 

Hello Everyone,

First I would like to thank James Wright very much for reaching out and giving me this opportunity to introduce myself to all of you! I will start with how AdlandPro is helping me. It is my first Social Network I joined in 2004, but I did not start being active until 2007.

  • Allowed me to be featured in a newsletter is the biggest difference; Facebook and LinkedIn do not do that, lol. I was featured here before as a person of the week and created many connections.
  • A lot of other similar social sites that I joined later did not survive, they are gone, AdlandPro is still here.
  • There is a lot of great information available to us here when join, I learned a lot about Internet marketing.
  • I met wonderful people created long lasting friendships and business relationships with.
    I was informed about available home opportunities and marketing strategies that I can compare and choose from.

Celebrated a lot of Birthdays and Accomplishments” which made people special.

About Me:
I am originally from Bulgaria (Eastern Europe) and I've been in the United States since 1993 and have been living in Southern California since. I like to travel, (have been to 20 countries so far), meeting new people and exchanging good ideas, spending time with family and friends. I love reading books that help me to continue growing and learning.
The Magic of Thinking Big, by David J. Schwartz;
Think and Grow Rich, by Napoleon Hill,
How to Win Friends and Influence People, by Dale Carnegie, just to name a few, and My latest favorite:

 

Appreciation Marketing by Tommy Wyatt & Curtis Lewsey (highly recommended)

 

I have Bachelors’ Degree in Mechanical and Electrical Engineering, graduated in 1992, but did not pursue working in the field. The last 14 years I was employed by a big automotive company, working in sales but my dream was one day to work for myself. Finally, after I tried a couple of different “Work from Home Businesses”, found the one I have passion for and was able to quit my job last year
What I do:
I am an Independent Marketing Distributor for a follow up and relationship building system, that sets you apart from the competition. By using this affordable tool it is proven you will get more referrals than you are getting now, get your clients to love you more than they already do, get your prospective clients to choose you over and above the completion and dominate your market. No matter what business you are in, it is a system that you should
have in place to show appreciation and gratitude to your customers who have chosen to use you and your company over others. It can be used from anywhere in the World.

If interested you can get more information: http://MailCardsDaily.com 
You can try the system free: http://freecards.VessieCottrell.info/ 


“Appreciation wins over self-promotion every single time”
 

Thank you for reading,
Warm regards,
Vessie Cottrell
(661) 998-5220
PO BOX 801321
Santa Clarita, CA 91380 

 

September 2011

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Amanda Martin-Shaver

 Mark Dewey Phil Black

Alain Deguire
320TH POTW 319TH POTW 318th POTW 317TH POTW
James and I were internet penpals for approx 3 years. I am a New Zealander and James is an American, from Charlotte, North Carolina. I traveled over to the USA back in 1999 to visit many of my penpals as possible in person. I had a wonderful trip traveling 11 States and a one day trip... I enjoyed many varied life experiences, was born in Battle Creek, MI, raised in small town of Banfield and lived on Fine Lake until 1973, the year graduated from Delton Kellogg High School. For more than ten years after that... A proud member of the Baby-Boom Generation, I was born in High Point, NC, "The Furniture Capitol of the World", on March 22, 1947, to two of the most Loving, Christian parents anyone could ever be blessed to have. Although both of my...

I am a French Canadian born in Montreal, Quebec, Canada.I am in a Relationship with my Best Friend and my Love... Gaétane Boucher.I am a Father of 3 Amazing Sons - Benoit, Michel and Sylvain, and....
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COMMUNITY FORUMS

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  ** ** ** ** ** Attitude is Everything

  ** Humor, Friendship, Romance and Inspiration

  ** Everything is Open for Discussion - Let's Talk in the...

  ** Cosmic Religion and the New Age**

POTW

This Club focuses on Welcoming New Members from all over the World and Helping them to get integrated within our amazing AdlandPro community.

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Small Business Profitability -

The 3 Key Elements You Need To Focus On

 by Karen L. Paiyo

Many businesses are simply surviving. Scraping by with just enough sales to pay the bills and not much more. But it doesn't have to be that way. By focussing on three key elements your business could be profitable and successful.
In order to be successful every business owner, large and small, needs to focus on the following:
1. Net Profit
2. Return on Investment
3.Positive Cash Flow

 

Let's look at these three key elements in a bit more detail:
 

1. Net Profit
Net Profit is the amount remaining after you take all the money generated by your business and subtract all the expenses of running the operation. You need to ensure that your expenses are less than your income in order for your business to realise a profit.
This means that business owners need to control and manage the processes and activities that impact Net Profit.

2. Return On Investment (ROI)
Return on Investment is a tells you how efficient your business is. It is a key element often ignored by small business owners. It is usually measured by the following calculation:
Return on Investment = Net Profit divided by Assets.
As ROI is a measure of how much you get out of your business compared to how much you put into it, business owners should aim to have a ROI that increases over time.
A growing Return On Investment means you are using your resources efficiently. There are only three ways to increase your ROI.

1. Growing Net Profit

2. Reduce your investment in assets

3. A combination of the above.
It is important to note that a business is not able to generate a profit if your investment in assets is greater than your net profit.
 

3. Positive Cash Flow
Cash to your business is like oil in your car. If you don't have enough of either they will come to a grinding halt. Cash flow is all the cash that flows into and out of your business. Your goal is to keep as much of it as possible.

A business that is growing will generally be increasing its investment in assets. But in order to sustain this growth you also need to be growing sales. Your business cannot grow faster than your cash flow allows, so you need to ensure you have kept sufficient cash in your business to sustain the growth.

and 4. (Your Free Bonus!)
If you want your business to actually make money, you must keep the above elements managed and under control simultaneously to ensure your business is both profitable and successful.

Karen L. Paiyo is an Australian Small Business Counsellor, supporting and nurturing the spirit of entrepreneurship in the Asia Pacific Region. Karen empowers small business owners by transferring to them the skills and expertise needed to help them take their business ideas from creative concept to profitable reality, faster and with less risk.

For more small business articles, news, tips and business advice, check out her website at http://www.karenpaiyo.com

Article Source: http://EzineArticles.com/?expert=Karen_L._Paiyo    
 

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