Offering an excellent benefit in your
headline
Choose the main benefit of your product or
service and feature it in a convincing
headline. You can then strengthen this
message in your ad body. Avoid using general
or overused phrases for the benefits you are
offering as this will get lost with the
others. Hint: Use a thesaurus, this will
give you options to over used words.
Marketing and tracking your Ad
Find out what is important to people
browsing in your classified category and
make sure you are using keywords that will
be important to these viewers. Keep track of
what is working and get delete or edit the
ones that do not. Keep a list for both as
knowing what does and doesn't work will make
it easier in the long run.
Stating a cost or a price range
If you name a price, whether it's high or low
make sure you provide an explanation. High
pricing should offer it's
value and worth, so don't price yourself out
unless you can fully explain it and if
you're on the lower end make sure you post
it as Sale, Introductory Offer or Special
Promotion etc... because if it is too low
some may not believe it.
If you offer brand names don't be shy
about it.
Selling branded merchandise in the ad is
great but be specific and never mislead what
you have. Branded merchandise can bring
someone to your site, but if you mislead
them your chances of a sale are all but
gone.
Simplify Your Classified Ads
Your ad in the classified should be clear
and to the point it should be planned to
capture the readers attention with a detail
rich ad body. Remember you can attract
viewers with
a good headline so your text body should
give them the details related to your
headline as the reason to click on it, you only have
so much room to be specific.
Don't be afraid to ask for the sale!
By ending your ad with an action phrase such
as "Limited Time Only," "Last
Chance, Few Left," or "Buy Now" you are adding an inducement
for the viewer to become a buyer by reacting
to your ad.
